LISTERINE 

Teenagers don’t stick to the routine of brushing their teeth everyday, so let’s give them something to make it a little easier to help them fight bacteria and bad breath. 

Stop motion film, social

PRE-ROLL

SNAPCHAT AR FILTER

An augmented reality filter that activates when you show your teeth. Watch the ninja fight away pesky smelling bacteria from your teeth. 

BEHIND THE SCENES & PROCESS

STORYBOARD & IDEATION

The process begin by exploring the movements the Listerine strip would make and storyboarding the films. This included using various camera angles that were inspired by iconic Kung-Fu films. The conceptualization of the set also came to life by paying attention to the production design in dojos from those films.  

DESIGNING THE SET

Number of splinters: 6

Number of bandaids used: 14

The first set was made purely of cardboard to be able to make sure the size of the Listerine puppet would be accurate to its surroundings. Once the measurements were accurate, the final set and its pieces were built out out of MDF wood, laser cut, and painted to resemble a dojo. 

CREATING A LISTERINE STRIP

This step in the process felt like creating a little monster in a laboratory - Frankenstein vibes

The Listerine strip needed an armature built out of wire to be able to bend like an agile ninja. A mold was built around the armature and set by silicone. Once the silicone mold was created, it was time to bring the star of the show to life. After five whole attempts, the puppet was finally born and ready for the role of his lifetime. 

Collaboration with Ariana Vallenilla