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INSTACART
Instacart didn’t want the same old celebrity Super Bowl spot, so we gave them a twist. Leading up to the game, I shot all social content paparazzi-style and worked with influencers and celebrity gossip social accounts dropping playful teases of the celebrity story audiences would finally see on game day.
KICKING OFF THE CELEBRITY STORY STRONG, WE TIPPED OFF NONE OTHER THAN @DEUXMOI. THE OLD SPICE GUY & HEINZ WEINER DOGS ARE SPOTTED WALKING AROUND IN HOLLYWOOD.
WHAT COULD THIS UNLIKELY DUO BE UP TO?
MORE OF OUR CELEBRITY STARS ARE SEEN NAVIGATING AROUND THE SUBWAYS OF NYC & THIER HOTEL IN NOLA. WORKING WITH MORE "CAUGHT IN THE WILD" SOCIAL ACCOUNTS, THE BRAND MASCOTS WERE CLEARY UP TO SOMETHING BIG.
AND FINALLY, THE CELEBRITIES HAVE THEIR DEBUT ON THE BIG SCREEN DURING THE FIRST QUARTER.
ON SET & POST SUPERBOWL CONTENT KEPT ROLLING THROUGH TO KEEP THE EXCITEMENT GOING. INCLUDING OTHER BRANDS ORGANICALLY WANTING TO JOIN THE FUN.
JACK IN THE BOX CRASHES THE SET & OLD SPICE GUY SHOWS OFF HIS TRAILER DURING THE SHOOT.
OUR CELEBRITIES LEAVE OUT OF OFFICE MESSAGES POST-GAME.
BTS:
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